Bench Strength Assessments
Since 2002, Cambria has supported, administered and evaluated a competency assessment tool for a widely-recognized software company that feeds the mid-year discussion process within the Marketing organization. This web-based tool is used to identify training and development needs for all US-based marketing professionals. The purpose of the tool is to provide marketers and their managers with a way to identify marketing competency strengths and development needs (that can enhance performance in their current role and/or to prepare them for future roles). It incorporates self-assessments and manager feedback to generate a report that prescribes development opportunities to build skills that drive success for all marketers, across business groups, geographies, segments and channels. A database of the results is maintained to allow for year-by-year comparisons.
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