Senior Associate

Fredia Woolf

Fredia supports and strengthens senior executives and leadership teams in their transition to more senior roles and in the practice of complex, multi-dimensional leadership. Her focus is on “Leading with E’s”: enhancing Excellence in strategic and operational leadership, Effectiveness in influencing and communication with all stakeholder groups, and Executive Presence that is the leader’s expression of personal Ease.

Drawing on her experience as a global capital markets executive, Fredia brings to her coaching a deep understanding of business realities, organizational savvy, and strategic sensibility combined with seasoned pragmatism. Her flexible and collaborative approach and multi-functional, cross-cultural perspective enable her to quickly grasp the unique challenges facing each individual. Clients appreciate her rational, non-judgmental style as they jointly formulate development goals and plans, and the warmth and humor with which she encourages them to examine their own thinking to come to new clarity and insight, and make small but impactful shifts in behavior. Fredia’s clients report enjoying the experience of coaching, as well as seeing the benefits of accelerated progress toward desired results.

Fredia has degrees in Modern Languages and Education, and holds an MBA (with highest honors) from the Simmons School of Management. She completed coach training through New Ventures West and Results Coaching Systems and is certified in assessment tools such as Myers Briggs, Emotional Intelligence and Leadership Circle Profile. She serves on the board of The Boston Club, an organization dedicated to the advancement of women’s leadership.