When a consumer products and specialty retailer expanded its sports category offerings, it required managers and associates to align themselves by sports category in addition to having functional, geographical, and business unit accountability. The complexity of the reporting relationships and shared responsibilities led the retailer to ask Cambria to help clarify role differences as well as competencies for key leaders and individual contributors.

Cambria provided side-by-side role definitions and competencies among jobs that shared similar attributes, enabling the company to avoid much of the confusion that invariably follows reengineering or reorganization.