The expression, this isn’t rocket science, is commonly used to call out a situation where someone is perhaps overcomplicating a topic or challenge that – by its nature – isn’t complicated. But what about when the topic is rocket science – and the communications challenge is to make the complicated more accessible to a lay audience?
Consider this: Imagine a NASA astrophysicist – and winner of the Nobel Prize – practicing improv and storytelling exercises in preparation for detailing his research in a Ted Talk, which needs to hook the audience and connect with them emotionally.
That example comes from recent work in a client engagement that Cambria managed for NASA, in an interesting collaboration with NASA’s Office of the Chief Scientist and the Alan Alda Center for Communicating Science based at Stony Brook University.
The collaboration, which Cambria initiated by partnering with the Alan Alda Center, focused on developing a new course called Science Communication at NASA, which was piloted in 2014 and rolled out in 2015-2016.
The primary goal of the course is to teach scientists, engineers, and other specialists how to communicate with non-scientists, colleagues, and the general public. The work draws on our experience developing custom training programs – as well as the Alda Center’s expertise in science communication.
Along with NASA, both Cambria and the Alda Center bring complementary elements to program design and delivery that led the course to be very effective, including the following:
- Pragmatic theories and best practices on what makes science communication effective
- Experiential “improvisation” exercises that help participants open up and connect themselves to their science and express passion and excitement for their work
- Storytelling that explains their science in ways that are engaging and connect to their audience
- NASA science communication experts who model and share best practices
- Practicing “distilling your message” into the essence of what’s important and communicating it clearly in ways that connect to their audience – how it applies to them and why they should care
- Action learning team projects that address real, challenging science communication situations and help build a science communication culture across NASA
- Individual science communication projects that challenge participants to apply their learning to a compelling communication of their science back on the job
- “Feed forward” suggestions from peers based on observations during action learning team sessions and individual science communication project presentations to help participants improve designing and delivering their science communication projects
- A 90-day virtual follow-up session that focuses on presentations of individual and team projects to ensure learning application and demonstration of individual and organizational impact
Why do all these elements make for a successful design? For one thing, they address all four of David Kolb’s learning styles to make the most of learning and its application to the job. (Individuals tend to have different “preferred” learning styles, but maximum learning occurs when participants are “stretched” through all four styles). This chart shows how the course addresses the four learning styles.
|Concrete Experience||Feeling, through direct experience|
|Reflective Observation||Watching different approaches|
|Abstract Conceptualization||Thinking about issues & strategies|
|Active Experimentation||Doing, through trial and error|
The collaborative program design and delivery process brought together the experience and expertise of all three parties to create an optimal learning and application experience, as follows:
|NASA Program Team|
|Alan Alda Center for Communicating Science|
The benefits that participants gained from the program, as highlighted in the course evaluations, included an enhanced focus on understanding their audience, improvements in distilling and communicating the essence of their message, the effective use of personal storytelling to connect themselves and their science to their audience, and the application of their learning to creation of specific science communication project back on the job.
The benefits accruing to NASA are enhanced clarity of communications about their science to colleagues outside their specialty, to senior NASA leaders or Congressional committees when seeking funding support for their work, as well as greater clarity and audience engagement when communicating with a variety of public audiences, including young students whom they seek to inspire to pursue careers in science.
This is but one example of how Cambria can help organizations design programs that meet mission-critical needs.
Whether your organization has professionals in R&D or other highly technical fields who need to be able to express their ideas with impact or people who need to implement new strategies or initiatives in other arenas, Cambria can design and deliver unique programs that combine all the elements of experiential learning; sharing of best practices by your own organization’s most effective people; enrolling outside experts into the mix; action learning teams to address significant business and organizational challenges; and individual projects to ensure application of learning back on the job.